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‘JoJo Siwa is one to watch as we near Christmas’

Asda’s Ruth Golightly talks us through some key themes and upcoming highlights.

JoJo Siwa will be one of the key brands to watch as we approach the key Christmas period, while female empowerment remains a major theme.

This is the view of Ruth Golightly, head of buying, George childrenswear and licensing manager for George at Asda.

Ruth – pictured above – spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.

She said: “Trolls and My Little Pony are performing well and can only be boosted further by the upcoming animations and movie respectively. PAW Patrol is smashing it, while Peppa Pig is holding its own.

“Female empowerment remains a key theme and we’re seeing main ranges coming through into licensed.

“JoJo Siwa is one to watch as we approach Christmas.”

This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.

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