Lifestyle brand teams with Another Place, The Lake to design a new hotel suite.
Lifestyle brand Joules is continuing to expand into new categories, partnering with a hotel in the Lake District to design a new suite.
The new Joules suite at Another Place, The Lake will be a first for both brands and spans over 50 square feet, offering views over Ullswater and the surrounding fells.
It features colourful Joules additions – such as a sofa and armchair, bedding, kitchenware, flasks and a radio – while the walls and soft furnishings have been finished with a palette of greens, soft grey and flashes of mustard yellow, reports Fashion United.
“We’re thrilled to have launched the very first Joules suite through our partnership with the team at Another Place, The Lake – a brand which fits so naturally with our own,” said Claire Tait, head of marketing at Joules. “Inspired by the beauty of the surrounding area, it brings together a wide range of Joules products that we’re really proud of and are excited for people to experience.
“The suite embodies everything the Joules brand is about: time together, relaxing with loved ones and making memories.”
The relationship between Joules and the team behind Another Place, The Lake dates back to 2009.
The news follows the collaboration between Joules and holidaycottages.co.uk in March, with the brand adding its signature style to 20 holiday cottages across the UK.