Initiative marks the first designer partnership for Freemans Grattan Holdings.
Freemans Grattan Holdings has secured its first designer partnership, signing up British designer Julien Macdonald.
The three-year deal will see Julien create a range of contemporary womenswear, accessories and homewares, launching next spring, reported The Industry.Fashion.
An edit will also be made available on the group’s Kaleidoscope and Curvissa sites and selected Otto sites in Germany.
The partnership is part of a strategic move from the home shopping group. The Industry.Fashion reported that it is planning to work alongside the fashion industry to develop further exclusive partnerships with top designers, leading influencers and coveted brands in the coming years.
“We’re delighted to be working in partnership with Julien on this new collection which confirms our commitment to our customers to bring them exclusive brands with differentiated product that we know they will love,” commented Ann Steer, ceo of Freemans.