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Key new roles for Rob Broadhurst and Louise Hinds at Aykroyd & Sons

Popular apparel licensee, Aykroyd & Sons is heading towards the end of the year in a strong position – promoting Rob Broadhurst and also welcoming Louise Hinds to its team.

Rob (pictured) has been appointed as the licensee’s new commercial director. He joined Aykroyd & Sons in March 2018 as sales and licensing executive.

In addition, Louise Hinds has taken on the role of head of creative. Louise has more than 20 years’ experience in the licensing business including managing her own creative agency, Blue Chalk Design.

“I’m absolutely delighted and honoured to be asked to join the board of Aykroyds and help continue the legacy of such a long-standing and respected company by spearheading our licensing and commercial strategy,” Rob told

“I’m also thrilled that Louise has now joined us and am excited to see how her creative vision will help shape our plans over the coming years – welcome to team Aykroyds.”

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