Brands including Toy Story, PAW Patrol, Barbie and Peppa Pig among those featured.
Tesco is offering savings on a number of the most popular toy brands ahead of Christmas.
The sale kicked off last week and is running until November 3 in up to 575 Tesco Superstores and Extra stores.
Among the evergreen brands in the half-price sale are top toys from LEGO, Barbie, Disney and Hot Wheels, as well as recent favourites PAW Patrol and NERF.
In total, there are 115 toys in the sale.
Stand out offers on licensed brands include Toy Story Woody and Buzz two-pack (£15), Barbie Convertible Car and Doll (£15), PAW Patrol Jungle Patrol Vehicle (£22.50) and Peppa Pig My 1st Kitchen (£30).
“We know that for families with more than one child, Christmas can be quite a strain on the wallet so we want to make it easier for them to spread the cost of buying presents,” said Anne Borrett, toy category manager at Tesco. “We’ve chosen some of the most popular and latest toys for children of all ages with big name brands such as LEGO, Hot Wheels, Barbie and PAW Patrol – all at half price.”