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Keynote speakers confirmed as industry readies for Licensing Week Virtual

Execs spanning Global Icons, Kraft Heinz, Netflix and ViacomCBS Consumer Products will keynote at inaugural digital event.

The keynote speakers for the first Licensing Week Virtual have today (June 11) been confirmed.

The event will see execs from Global Icons, Netflix, ViacomCBS Consumer Products and Kraft Heinz take to the digital stage throughout the week (June 15-19).

Held at 9am PST/5pm BST, Monday through Thursday, each keynote address has been scheduled at times that are convenient for both European and US audiences, and will be available to stream on demand for an additional seven days.

The keynote programme is as follows:

Monday June 15

Kraft Heinz: Leveraging over 100 years of heritage – Christopher Urban, vp of global strategic capabilities, discusses the monumental task of leveraging such nostalgic brands as Heinz Ketchup, Kraft Mac & Cheese, Philadelphia, Jell-O and Kool Aid and continuing to keep the brands top of mind for the next 100 years.

Tuesday June 16

The Future of Consumer Products and Retail: Top industry execs share where we go from here – speakers: Pam Kaufman, president, ViacomCBS Consumer Products; Geoffrey Greenberg, co-president, Just Play; Andrew Tucker, vp, gmm seasonal, toys and gm, Family Dollar; Felicia Frazer, Random House; and Zion Doran, senior director, integrated promotions and partnerships, Kellogg’s.

Wednesday June 17

How to create a culture of equality – Michelle King, director of inclusion at Netflix and author of the book, The Fix, will explore the future of work and the ways to demonstrate your competitive advantage and what that looks like, helping leaders find an inclusive way to frame the argument.

Thursday June 18

Invisible Marketing: A hidden tool for connecting with consumers through licensing partnerships – Jeff Lotman, ceo of Global Icons, will focus on highlights from his newly published book in which he postulates that in the brave new world of ecommerce and digital marketing, well-known brands need to focus on licensing as an essential tool for successful marketing.

“The licensing community, like many other businesses at this time, is looking for direction,” said Anna Knight, vp, Global Licensing Group, Informa Markets. “We look forward to welcoming each of our keynote speakers who will provide listeners with a unique perspective on the landscape and how they have found business success through the licensing industry.”

Additional content programmed includes sessions on hot topics affecting the licensing industry, courses under the Licensing University banner from Licensing International that will set a foundation for business, and a score of networking events which range from meditation to a fitness break with the NFL Players Association, live trivia and more.

An expo floor will also be available for attendees to engage with exhibitors online and check out their booths. Exhibitors include Brainbase, Jewel Branding & Licensing, Opsec, ViacomCBS Consumer Products, CAA-GBG, Dependable Solutions, Easyriders, Global Icons, Neopets, NFLPA, AGO, Bethesda, Bioworld, BrandTrends, BrandComply and The Smurfs.

A Matchmaking service is also available for pre-booking meetings.

To view the full agenda and to register for free, simply click on this link.

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