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Kids Insights launches in India

Market intelligence company will be surveying 410 kids in India with real-time portal launching later this month.

Kids Insights has launched a presence in Asia-Pacific.

The research company will now be surveying 410 kids in India through Kids Insights India, resulting in a total of 21,000 children being surveyed each year.

This provides organisations with access to real-time market intelligence on the attitudes, behaviours and consumption of Indian children for the first time.

The launch into the Indian market means that Kids Insights now surveys more than 2,000 children every week, across three continents and seven countries, or more than 105,000 children a year.

“We are delighted to be continuing our global expansion,” enthused Nick Richardson, ceo of Kids Insights. “The launch into India is particularly exciting as it is a market that is going through a phenomenal transformation and digitalisation.

“Working closely with our local partners and Kids Insights global offices, Kids Insights India will be able to help clients understand the dynamics of the Indian children’s ecosystem, help them define their audience, measure and evaluate the success of campaigns and ultimately improve their return on investment.”

Kids Insights – which started collecting data in India on June 1, 2019 – will issue its first set of reports and launch its real-time portal later this month. The survey research of 5,000 Indian children, shows how children in India are becoming more digi-centric and how this trend can originate anywhere within the kid’s ecosystem, increasingly from the likes of WhatsApp, Facebook and TikTok.

As part of the launch into India, Kids Insights has teamed up with TotallyAwesome.

TotallyAwesome is the leading kids’ digital media company in the Asia-Pacific region, reaching over 170 million kids monthly across a desktop, mobile and online video. The company operates a kid-safe and compliant content and advertising platform.

Nick continued: “We are delighted to have TotallyAwesome’s support and we look forward to developing a long and successful partnership with them.”

Kids Insights India, Favourite site or network (June-September 2019).
Kids Insights India, Favourite site or network (June-September 2019).

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