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Kids Insights ready to launch Global Insight Reports

New reports will cover eight sectors including Toys & Games, Devices, Video Games and Fashion.

Kids Insights is launching new Global Insight Reports, which will cover eight sectors including Devices, Video Games, Cosmetics, Fashion and will be launching with its first Toys & Games report which is available in March.

The reports will be based on Kids Insights surveying 125,000 children in eight countries across four continents each year, with the analysis being undertaken by industry expert Utku Tansel who joins as head of Global Insights Reports.

Utku (pictured above left with ceo Nick Richardson) brings 15 years of success in research and analysis having worked for companies such as Euromonitor and WARC.

“In the last 12 months we have firmly established ourselves as the global leader in kids market intelligence, and we are now perfectly positioned to provide clients with a global viewpoint based on our considerable data,” commented Nick Richardson, ceo of The Insights People. “This enables us to offer sector-specific analysis and insight, which further helps our clients understand the attitudes, behaviour and consumption of children relating to their product areas. And as we grow into other regions, we will be able to include that incorporate that data into these reports.”

The Toy & Games report will highlight that 66.2% of parents spend up to £49 on toys and games on a monthly basis in the UK. In pocket money toys, kids’ rising financial empowerment drives sales and there is an intense battle over kids’ allowance. In Italy, puzzles accounted for almost one fifth of all pocket money toy purchases in 2019, the highest in the world.

The research also shows that the kid-spending economy on toys and games in the UK is worth £969m ($1.26bn) and in the US is worth $5.95bn.

Other reports will cover Video Games (April), Food and Drink (June), Electronics (August), Health and Beauty (September), Clothing (October) and Marketing & Engaging Kids (December).

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