This ad will be closed automatically in X seconds.

Kids Insights: “We are entering a transformational time”

Opportunities for brands and businesses will be created from all aspects of the kids’ ecosystem, says ceo as company launches its 2021 Future Forecast report.

Kids Insights has released its Future Forecast report, making ten predictions for 2021 and calling it a year of ‘increasing influence and opportunity’.

The Future Forecast 2021 report makes the ten predictions based on its extensive experience of the kids’ ecosystem by surveying more than 277,000 children per year, across five continents and 13 countries, or interviewing a child every 30 seconds.

“2020 was a year none of us could have predicted, but in many ways the impact of Coronavirus has speed up a number of trends which were already in motion or bubbling under the surface,” said Nick Richardson, founder and ceo of The Insights People. “And as a result, I believe we are entering a transformational time, which is going to fuel innovation across the kids ecosystem, but specifically in sectors such as retail, entertainment and education – and that is going to create opportunities for brands and businesses from all aspects of the kids’ ecosystem.”

Predictions include the growth in direct-to-consumer retail, with Kids Insights data showing that online purchasing by children has increased by 50% in 2020, and has shown the quantity of US tweens who own or use digital currencies such as Bitcoin, has grown by 63% in the past 12 months.

The company is also predicting significant innovation in the education sector and specifically the growth of edutainment.

In France, 168% more tweens used YouTube to watch educational videos throughout the pandemic-stricken school year, compared to 2019. While, some education institutions have decided to embrace platforms – such as Minecraft, Roblox and Fortnite – on which kids are digital natives in order to engage their virtual classrooms. Currently, Minecraft is the most popular console game among 6-9 year olds in the US, making its Education Edition the perfect classroom tool to engage kids during unprecedented times.

KIfuture

With kids spending more time online, it is more imperative than ever that there is safeguarding in place for them.

Kids are gaining more access to technology at a much younger age. 76% of UK 3-5 year olds now have access to a tablet, while in the US, the data from the 10-12s and 13-18s age categories state that kids on average, own four smart devices. As we move forward, there is going to be increased pressure to provide children with greater protection in their digital ecosystem.

Away from the digital world, one of the other predictions in the report is the growing trend in kids influence on family and household purchases. These influences range from TV subscriptions, food choices and even new family cars – with Kids Insights data showing the latter has increased by 54% in the US over the past 12 months.

Other predictions include the rise of niche to become mainstream.

To download the full complementary Kids Insights Future Forecast 2021 report and view the Future Forecast webinar – which featured The Insights People research and trends director Sarah Riding, Epic Story’s Ken Faier, KidZania’s Prof Dr Ger Graus OBE and Mattel’s Michael Swaisland – please visit: http://www.kidsinsights.com/futureforecast.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
NHMJL500x500
 
New sustainable fashion has been inspired by the wonders of the natural world....
WBD2021logo500x500
 
Popular annual event will go ahead on Thursday March 4 despite any potential ongoing lockdown restrictions....
ISawMG500x500
 
Exclusive collaboration includes lounge and nightwear inspired by iconic Noughties film....
Kodaklogo500x500
 
Including Rocket Licensing securing a partnership with Kodak to develop the brand across the UK, Eire and Europe....
NewGBlogo500x500
 
Popular toy licensee unveils changes to its famous bear logo, along with a transformed website....
Duggeetooth500x500
 
Licensor renews toy deals with Golden Bear and 8th Wonder, plus adds HTI and Fiddes Payne for preschool brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter