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“Kids still want favourite characters on products”

Spearmark’s Alex Bloom on delivering product at prices that make sense for everyone in the chain.

It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.

We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.

Today: Alex Bloom, md, Spearmark

“Our key challenges for 2019 will all stem from dealing with the repercussions of Brexit.

Despite the current economic uncertainty, we know that kids still want products that feature their favourite characters, so our job is to work even more closely with our suppliers, licensors and customers to ensure that we can provide them with great looking product at prices that make sense for everyone involved in the chain.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

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