Stationery and accessories range for Moose Toys brand to hit UK shelves next spring.
Bulldog Licensing is continuing to build up the programme around Kindi Kids – the popular preschool brand from Moose Toys – securing a deal with Blueprint Collections.
A new range inspired by the UK’s top selling large doll will include backpacks, notebooks, colouring activity books, scrap books, pens, pencils and crayons for launch for the under fives next spring.
“Kindi Kids is establishing itself as a leading preschool and doll brand, with its bright, fresh new approach to the market,” said Vicky Hill, licensing director at Bulldog Licensing. “We are thrilled to have Blueprint Collections on board to further enhance the licensing programme with bags and stationery for the cute preschool dolls.”
Since launching a year ago, Kindi Kids has proved a hit with preschoolers. The brand has held the top spot in the Large Doll category for the month of June and YTD, while also maintaining a strong position of the number 17 item in Total Toys.