Rock band teams up with lifestyle brand for expressive global licensing programme.
Rock band KISS has joined forces with the emoji brand for a new global licensing programme.
The deal was secured by Epic Rights – the global licensing agent for KISS – and sees the launch of a dedicated brand guide including hundreds of unique icons.
Categories likely to be targeted include apparel, accessories, footwear, electronics, figures and collectables, drinkware, fan merch, home goods, stationery and more.
Epic Rights and the emoji company has appointed a number of licensing agents around the world to represent the KISS x emoji programme.
These include Celebrities Entertainment (GAS), CPLG (France), Exim (Argentina, Uruguay, Paraguay), JM Brands (Benelux), Lotus Global Market (Brazil), Merchantwise (Australia, New Zealand), Retail Monster (US), Segal (Canada) and Tycoon (Mexico).
“More than 6 billion digital icons are used on a daily basis,” said Lisa Streff, evp of Epic Rights. “There is simply no better way to express emotions or to convey a message than by saying it with icons. We are thrilled now to offer KISS x emoji to the millions of KISS fans around the world.”
Marco Huesges, ceo of The emoji company, added: “The emoji brand truly is one of the most powerful and communicative global lifestyle brands, moving and influencing people all of the world, in the same way that KISS has for 45 years. This partnership is the perfect symbiosis of two global power brands.”