KISS teams with emoji for new collaboration

Rock band teams up with lifestyle brand for expressive global licensing programme.

Rock band KISS has joined forces with the emoji brand for a new global licensing programme.

The deal was secured by Epic Rights – the global licensing agent for KISS – and sees the launch of a dedicated brand guide including hundreds of unique icons.

Categories likely to be targeted include apparel, accessories, footwear, electronics, figures and collectables, drinkware, fan merch, home goods, stationery and more.

Epic Rights and the emoji company has appointed a number of licensing agents around the world to represent the KISS x emoji programme.

These include Celebrities Entertainment (GAS), CPLG (France), Exim (Argentina, Uruguay, Paraguay), JM Brands (Benelux), Lotus Global Market (Brazil), Merchantwise (Australia, New Zealand), Retail Monster (US), Segal (Canada) and Tycoon (Mexico).

“More than 6 billion digital icons are used on a daily basis,” said Lisa Streff, evp of Epic Rights. “There is simply no better way to express emotions or to convey a message than by saying it with icons. We are thrilled now to offer KISS x emoji to the millions of KISS fans around the world.”

Marco Huesges, ceo of The emoji company, added: “The emoji brand truly is one of the most powerful and communicative global lifestyle brands, moving and influencing people all of the world, in the same way that KISS has for 45 years. This partnership is the perfect symbiosis of two global power brands.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAwinner500x500
 
Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
SainsAsdagraphic500x500
 
The Competition and Markets Authority has blocked the proposed merger....
BELLA2019500x500
 
Read on for your last minute checklist ahead of today's big event....
MadeVeloretti500x500
 
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
TWdressup500x500
 
New licensed dress-up and partyware collections due for key preschool brands....
Wrendaleduo500x500
 
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter