Konami Cross Media NY has secured a new global licensing agreement for Yu-Gi-Oh bedding and bath products with Jay Franco & Sons.
The new partnership with Jay Franco & Sons will allow the company to develop and sell a collection of home goods including reversible comforters, sheets and throws, as well as bath and hand towels, shower curtains, bath accessories and decorative pillows globally. The products will be available online and in stores in time for the Christmas season.
“We are thrilled to have Jay Franco & Sons on board to deliver a new line of Yu-Gi-Oh bedding and bath,” commented Jennifer Coleman, vp of licensing and marketing at Konami Cross Media NY. “Our fans will be able to sleep more soundly surrounded by the anime characters they love and who have been a comforting part of their lives.”
In addition, in a move to expand its worldwide presence for the Yu-Gi-Oh brand, Konami Cross Media NY has named new sub agents in Europe and in South Africa.
In Italy, an agreement has been signed with Starbright Licensing; Licensi, a new licensing agency, will cover several countries including: Greece, Serbia, Croatia, Albania, Romania, Bosnia & Herzegovina, Montenegro, Slovenia, Bulgaria, Kosovo, North Macedonia and European Turkey; while Character Licensing and Marketing (CLM) will represent the Yu-Gi-Oh brand in South Africa.
“We look forward to our new partnerships with Starbright, Licensi and CLM as we continue to increase awareness of the Yu-Gi-Oh brand and identify new fan engagement opportunities,” added Jennifer.
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