Krispy Kreme has paired the popular flavour of Pop-Tarts with its doughnuts in its latest limited edition collaboration.
The first ever collaboration for Pop-Tarts launched on 6 January and includes three new doughnuts.
The Pop-Tarts Frosted Strawberry Doughnut is an unglazed shell doughnut with strawberry filling, dipped in shortbread icing and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts Bites piece; Pop-Tarts Frosted Chocolatey Fudge Doughnut is an Original Glazed Doughnut dipped in chocolate icing and topped with brownie batter flavoured buttercream, crushed Frosted Chocolatey Fudge Pop-Tarts Bites and white nonpareils; while the Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut is a cinnamon sugar doughnut topped with brown sugar cinnamon cream cheese flavoured buttercream and a Frosted Cinnamon Roll Pop-Tarts Bites piece.
“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be ‘Crazy Good’,” commented Dave Skena, chief growth officer at Krispy Kreme. “Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration.”
Jessica Waller, general manager at Kellanova Away From Home, continued: “Pop-Tarts aren’t just for the toaster – they can infuse culinary creativity to delight consumers. Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavours of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring ‘Crazy Good’ to doughnuts and doughnut lovers in unexpected ways.”
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