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L.O.L. Surprise comes to life on the big screen

Hour-long adventure due to air in Vue cinemas across the UK later this month.

An hour-long L.O.L. Surprise adventure is heading to cinemas this month as the number one toy brand continues to build in different categories.

In a number of episodes, the characters will have viewers learning new dance moves and reliving favourite moments from L.O.L. Surprise Boys, Under Wraps, #Hairgoals and more.

“We’re delighted to offer L.O.L. Surprise here at Vue – it’s got a huge following among children and we’re happy to be able to put shows on for our younger audience, among the usual film listings,” said Johnny Carr, event cinema manager at Vue UK and Ireland. “Kids are in for some of the most adventurous episodes of L.O.L. Surprise! yet, as they watch it all in the comfort of our cinema screens with the highest picture and sound quality.”

Samantha Wilson, marketing director at MGA Entertainment UK, added: “Since the global launch in December 2016, the range of L.O.L. Surprise! collectable fashion dolls and YouTube episodes have proved hugely popular with fans.

“Launching cinema content was the next logical step and we are thrilled to be partnering with Vue so fans across the UK can enjoy a new L.O.L. adventure on the big screen.”

Samantha continued: “2019 is proving to be a phenomenal year for L.O.L. Surprise! with new product launches including the L.O.L. Surprise! O.M.G. Fashion dolls, exciting events across the UK, and now launching cinema content with Vue.”

L.O.L. Surprise will be shown in Vue cinemas from Friday August 30.

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