This ad will be closed automatically in X seconds.

L.O.L. Surprise comes to life on the big screen

Hour-long adventure due to air in Vue cinemas across the UK later this month.

An hour-long L.O.L. Surprise adventure is heading to cinemas this month as the number one toy brand continues to build in different categories.

In a number of episodes, the characters will have viewers learning new dance moves and reliving favourite moments from L.O.L. Surprise Boys, Under Wraps, #Hairgoals and more.

“We’re delighted to offer L.O.L. Surprise here at Vue – it’s got a huge following among children and we’re happy to be able to put shows on for our younger audience, among the usual film listings,” said Johnny Carr, event cinema manager at Vue UK and Ireland. “Kids are in for some of the most adventurous episodes of L.O.L. Surprise! yet, as they watch it all in the comfort of our cinema screens with the highest picture and sound quality.”

Samantha Wilson, marketing director at MGA Entertainment UK, added: “Since the global launch in December 2016, the range of L.O.L. Surprise! collectable fashion dolls and YouTube episodes have proved hugely popular with fans.

“Launching cinema content was the next logical step and we are thrilled to be partnering with Vue so fans across the UK can enjoy a new L.O.L. adventure on the big screen.”

Samantha continued: “2019 is proving to be a phenomenal year for L.O.L. Surprise! with new product launches including the L.O.L. Surprise! O.M.G. Fashion dolls, exciting events across the UK, and now launching cinema content with Vue.”

L.O.L. Surprise will be shown in Vue cinemas from Friday August 30.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.