MGA Entertainment’s L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London’s Regent Street.
The fully branded space lights up the third floor and gives shoppers the chance to see the latest and top selling products from the portfolio of dolls and collectables.
The space aims to champion the core messaging which its central to the brand – that every child, no matter who they are can find their place in the world of L.O.L. Surprise.
Products being showcased in the new space include the newly launched L.O.L. Surprise! Hair Beads Dolls, alongside the new O.M.G. Fashion Dolls, L.O.L. Surprise! Tweens Fashion Dolls, Interactive Magic Flyers, plus immersive unboxing play-sets.
Fans will also have the chance to snap the perfect photo on a giant throne, ensuring they have a unique and memorable experience during their visit.
Launched eight years ago, L.O.L. Surprise is the top play-set dolls and accessories property, continuing to offer new and exciting ways to unbox and play. Creating an in-store theatre experience allows the brand to further maximise consumer interest and communicate the value for money and play value.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
