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Lady Gaga gets in tune with Oreo

Limited edition packs have been inspired by the singer’s latest album.

Oreo is collaborating with Lady Gaga, launching limited edition packs inspired by the singer’s new album.

Fresh from her appearance at last week’s US Presidential inauguration, Lady Gaga has teamed with Mondelez International, with twin packs of Oreo Original turning pink and featuring an on-pack promotion to win music prizes.

Oreo is also running a competition to appear in a virtual music video alongside the singer, reported Talking Retail.

Shoppers can also scan QR codes from the special packs to receive ‘uplifting messages’ from Lady Gaga to share with friends, family and colleagues.

“Shoppers can finally get their hands on this exciting collaboration, with the product hitting shelves,” said Bryony Tate, Oreo brand manager at Mondelez International.

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