Danish kids’ apparel company, Kabooki secures deal with sports car brand.
A new childrenswear collection inspired by super sports car brand Automobili Lamborghini is on the way courtesy of Kabooki.
The Danish kids’ apparel company will work with the brand to develop the range which will include a ‘top to toe’ collection for boys aged four to 14, reported childrenswear fashion B2B magazine, CWB.
The first collection will launch for autumn/winter 2020.
“Through this new brand extension for Lamborghini, we want to inspire kids to aspire,” said Kabooki ceo, Christopher Silcowitz. “To create such a range is an exceptional opportunity; our team has been amazed by the world of Lamborghini, including the construction of the super sports cars, the remarkable and very Italian hand-made touch and above all, the passion in Lamborghini’s Sant’Agata Bolognese headquarters.
“A very authentic, dynamic and contemporary kids’ collection will honour these very special Lamborghini attributes.”
Katia Bassi, chief marketing and communication officer at Automobili Lamborghini, added: “Lamborghini is the dream of so many children. Our new premium kidswear line enables youngsters to enjoy and participate in the Lamborghini lifestyle.”