This ad will be closed automatically in X seconds.

Lamborghini childrenswear line on the way

Danish kids’ apparel company, Kabooki secures deal with sports car brand.

A new childrenswear collection inspired by super sports car brand Automobili Lamborghini is on the way courtesy of Kabooki.

The Danish kids’ apparel company will work with the brand to develop the range which will include a ‘top to toe’ collection for boys aged four to 14, reported childrenswear fashion B2B magazine, CWB.

The first collection will launch for autumn/winter 2020.

“Through this new brand extension for Lamborghini, we want to inspire kids to aspire,” said Kabooki ceo, Christopher Silcowitz. “To create such a range is an exceptional opportunity; our team has been amazed by the world of Lamborghini, including the construction of the super sports cars, the remarkable and very Italian hand-made touch and above all, the passion in Lamborghini’s Sant’Agata Bolognese headquarters.

“A very authentic, dynamic and contemporary kids’ collection will honour these very special Lamborghini attributes.”

Katia Bassi, chief marketing and communication officer at Automobili Lamborghini, added: “Lamborghini is the dream of so many children. Our new premium kidswear line enables youngsters to enjoy and participate in the Lamborghini lifestyle.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter