This ad will be closed automatically in X seconds.

Laura Ashley reveals Urban Outfitters collab

British lifestyle brand teams with retailer for line which revives some of its vintage prints.

Lifestyle brand Laura Ashley has joined forces with Urban Outfitters for an exclusive womenswear collection.

The new range – which launches on May 7 – will revive some of Laura Ashley’s vintage prints, reports Fashion United.

Urban Outfitter’s trademark contemporary silhouettes will mix with the ditsy floral prints across dresses, shorts and ruffle blouses. Items include a pink and white chinoiserie print babydoll dress, a blue and white ditsy floral print mini dress, plus a bold sunflower print puff-sleeve blouse.

A statement from Urban Outfitters said that the vintage Laura Ashley prints had been ‘romanticised through trend-led shapes and colours’.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Store at Boxpark in Shoreditch will mark the launch of retailer's new Wellness collection....
James Norton, Sam Heughan, Richard Madden and Idris Elba among the front runners....
Licensee enjoying success with latest HRP collection including pieces targeting the travel retail sector....
Licensee ready for key dress-up occasion with portfolio including literary characters plus new lines....
Music Meets Fashion competition held in partnership with Iceberg and River Island....
H&A's Holly Humphreys on why the company is excited for next month's launch of Disney+ in the UK....
Get the latest news sent to your inbox
Subscribe to our daily newsletter