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Laura Ashley reveals Urban Outfitters collab

British lifestyle brand teams with retailer for line which revives some of its vintage prints.

Lifestyle brand Laura Ashley has joined forces with Urban Outfitters for an exclusive womenswear collection.

The new range – which launches on May 7 – will revive some of Laura Ashley’s vintage prints, reports Fashion United.

Urban Outfitter’s trademark contemporary silhouettes will mix with the ditsy floral prints across dresses, shorts and ruffle blouses. Items include a pink and white chinoiserie print babydoll dress, a blue and white ditsy floral print mini dress, plus a bold sunflower print puff-sleeve blouse.

A statement from Urban Outfitters said that the vintage Laura Ashley prints had been ‘romanticised through trend-led shapes and colours’.

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