On 15 June, exclusively on the Anti Social Social Club (ASSC) website, the brand will drop its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France.
The collaboration was brokered by the 24 Hours of Le Mans’ exclusive licensing agency, IMG.
The oldest active endurance racing event in the world, Le Mans is a test of man and machine, drawing hundreds of thousands of spectators to the town of Le Mans in France. Along with the Formula One World Championship and Indianapolis 500, it is one of the races that form the Triple Crown of Motorsport.
The 20-piece collection will range in price from $24 to $1,500 and draws inspiration from the race. The Circuit de la Sarthe track map will be featured on some of the clothing designs and accessories. The collection also features a collaborative jersey with Kappa, a ASSC x Le Mans poster by Automobilist and a Spark 1:43-scale model car.
The ASSC design team has also created a custom livery for a LMP2 race car, a matching team kit consisting of a Bell helmet, and OMP race suits/gloves for drivers and crew.
“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports,” commented a representative from ASSC. “This is the first time the ACO and Le Mans have collaborated with anyone in our space and we are honoured to be chosen to partake in such a prestigious event.”
Stéphane Andriolo, client and event director of the Automobile Club de l’Ouest, continued: “We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans. This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”
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