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LEGO Group welcomes brand expert to board of directors

Fiona Dawson is global president of Mars Food and will play a key role in the development of the LEGO Group, says company.

The LEGO Group has appointed Fiona Dawson – the global president of Mars Food, Multisales and Global Customers – to its board of directors.

Fiona (pictured) is responsible for Mars Foods’ portfolio of household brands. During her career she has held a wide range of leadership and marketing roles including president of global retail and Mars Chocolate UK, and European marketing vp.

“I am very pleased to welcome Fiona to the LEGO Group board,” said Thomas Kirk Kristiansen, chairman. “She is a purpose driven leader with experience working in a global, family business. She brings with her an impressive track record of building successful brands and businesses, as well as championing diversity and inclusion.

“Fiona will play a key role in the continued development of the LEGO Group and I am looking forward to working with her on the board.”

Fiona added: “I am looking forward to bringing my decades of experience working with global consumer brands and supporting the long-term vision of a family-run business as the LEGO Group continues to inspire new generations of builders.”

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