This ad will be closed automatically in X seconds.

LEGO revs up first fruits of Lamborghini collaboration

Toy company stages reveal of new LEGO Technic Lamborghini Sián FKP 37 to mirror a supercar launch event.

LEGO has unveiled the first new product under its collaboration with Automobili Lamborghini – staging the reveal to mirror a real-life supercar launch event.

The LEGO Technic Lamborghini Sián FKP 37 is the group’s first 1:8 scale launch. Boasting a lime green colour with golden rims, the model measures over 5″ high, 23″ long and 9″ wide. It includes a replica of the Lamborghini Sián’s V12 engine, a rear spoiler that pops like the real thing, front and rear suspension and a steering wheel complete with the Automobili Lamborghini emblem.

The 3,696-piece model also boasts scissor doors with the interior recreated with a fully function eight-speed sequential gearbox triggered by a movable paddle gearshift.

It will be available globally from August 1.

“This new model truly encapsulates the pursuit of excellence embedded in the DNA of both Automobili Lamborghini and the LEGO Group,” said Niels. B. Christiansen, ceo of the LEGO Group. “Both the 1:8 model and the reveal itself are feats of engineering innovation, pulled off by incredibly talented teams from across our two businesses.

“The LEGO Technic Lamborghini Sián FKP 37 is a true testament that with LEGO Technic, you can build anything your heart desires. I can’t wait to build this authentic replica of this futuristic super sports car for real.”

Stefano Domenicali, ceo and chairman of Automobili Lamborghini, added: “The LEGO brick is an icon in the same way as a Lamborghini super sports car.

“They both embody the pursuit of design perfection through constant research and development, create different emotions with every interaction, and are valued by generations.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CallyBeatonB&LLAs500x500
 
With just one week remaining until the Brand & Lifestyle Licensing Awards 2024, media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host....
ZaraPlaymobil500x500
 
As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group....
LMGFruit-tella500x500
 
Licensing Matters Global has secured a new deal for Perfetti Van Melle's Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland....
VeraandVille500x500
 
With 15 titles published in less than five years, Vera & Ville has emerged as one of Sweden's most beloved children's book series, with over 200,000 copies sold. ...
SesameStreet500x500
 
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory....
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.