LEGO teams with Nestlé Waters for Waterbuddies

New range features designs of the characters from The LEGO Movie 2.

Nestlé Waters has teamed up with LEGO for a new range of bottles featuring key characters from The LEGO Movie 2.

The aim of the LEGO Waterbuddies is to appeal to families and ‘inspire children to drink water’.

A range of POS including FSDUs, posters and shelf barkers, is available to help boost awareness of the line, reports Talking Retail.

Only 22% of a child’s daily fluid intake comes from water, according to Nestlé.

“Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future,” explained Severine Hemms, out of home shopper marketing manager at Nestlé Waters.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
The Competition and Markets Authority has blocked the proposed merger....
Read on for your last minute checklist ahead of today's big event....
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
New licensed dress-up and partyware collections due for key preschool brands....
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter