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LEGO teams with Nestlé Waters for Waterbuddies

New range features designs of the characters from The LEGO Movie 2.

Nestlé Waters has teamed up with LEGO for a new range of bottles featuring key characters from The LEGO Movie 2.

The aim of the LEGO Waterbuddies is to appeal to families and ‘inspire children to drink water’.

A range of POS including FSDUs, posters and shelf barkers, is available to help boost awareness of the line, reports Talking Retail.

Only 22% of a child’s daily fluid intake comes from water, according to Nestlé.

“Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future,” explained Severine Hemms, out of home shopper marketing manager at Nestlé Waters.

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