This ad will be closed automatically in X seconds.

LEGO to host Overwatch Twitch Rivals Tournament

In a first of its kind twist, selected teams will compete in tournament for charity.

The LEGO Group, Blizzard and Twitch are teaming up to host the first ever LEGO Overwatch Twitch Rivals tournament.

In a twist on the Twitch Rivals Tournament, selected teams will compete in an Overwatch tournament for LEGO boxes to be donated to children’s charities.

The charities benefiting from the donations include Toys for Tots (US), Ronald McDonald House Charities (US), Connecticut Children’s Medical Center (US), Toy Bank (US), Giving People (SWE), Dein München (DE), Cèkedubonheur (FR) and Fairy Bricks (UK).

The Twitch Rivals tournament is set to take place on July 25 in the US from 12.00-15.00 PDT and in the UK, France, Germany and Sweden from 18.00-21.00 CEST/17.00-20.00 BST.

“We’re always exploring new ways to thrill and engage our fans and we’re delighted to be part of this first of its kind Twitch Rivals tournament,” said Sten Funder Lysdahl, senior marketing manager at The LEGO Group. “Together with Blizzard, Twitch and Initiative, who have played a key role in setting this up, we hope to explore a new approach to connecting with our amazing LEGO and Overwatch fans alike.”

Selected Overwatch streamers will be invited to captain a community team for a day-long tournament taking place across the US, UK, France, Germany and Sweden.

Each regional competition will feature four rounds of gameplay in round-robin fashion, earning points for each victory they secure. At the end of each regional competition, an ultimate regional Overwatch LEGO winner will be crowned.

Each regional winner will then get a chance to choose a local charity where the LEGO Group will provide a donation of LEGO boxes.

Sten continued: “We wanted to add an extra LEGO touch to the tournament and give team captains the chance to share their victory with other children too. This is why we believe the donations are the best prizes for the winners.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BLE2018aisle500x500
 
Official partner PowerStation Studios reveals first collaborations for activation....
Backtoschool500x500
 
Mintel estimates category was worth £1.16 billion in 2018, up 36% on 2017....
FrubesSW500x500
 
Yogurt brand Yoplait collaborates with Disney UK on special packs....
RMmug500x500
 
Giftware licensee reveals new product lines ahead of season four premiere....
LEClogo500x500
 
More than 800 brands on the showfloor; attendance increased 42% from 2018....
MValleynew500x500
 
Including WildBrain looking to develop a YouTube strategy for Moominvalley....
Get the latest news sent to your inbox
Subscribe to our daily newsletter