London Entertainment Inc will focus on categories in fashion apparel, hard goods and health and beauty.
London Entertainment Inc is to launch a licensing programme for celebrity mum and TV star, Rebekah Vardy.
The licensing programme for Rebekah – who is married to Leicester City’s Jamie Vardy and was a campmate in I’m A Celeb 2017 – will focus on key categories including children’s and adult’s fashion apparel, hard goods and health and beauty.
Rebekah – who boasts 370,000 followers on Instragram – is already making an impact in the licensing arena through partnerships in fashion, beauty and children’s collections aimed at young families, tweens, teens and young adults.
“Rebekah Vardy is a great addition to our very carefully selected roster and this is a great year for her,” explained Saphia Maxamed, founder of LEI. “There is barely a week that goes by without Rebekah being featured positively in the press and she is a high profile name with a range of interests that meet the needs of our industry.
“She has a lot of activities planned and will play a major part in several TV programmes across the sport, entertainment and reality genres for leading TV channels, as well as continuing with her high level of press interviews and photoshoots that have already seen her filling the pages of glossy magazines such as Grazia, Fabulous, YOU, Tatler, Radio Times, OK! Magazine and Hello.”
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