Bravado secures deal for British band to create exclusive capsule collection for club.
Bravado has secured an exclusive collaboration between Leicester City Football Club and British rock band – and LCFC fans – Kasabian.
A new capsule clothing collection has launched – entitled Kasabian for LCFC – which has been designed by the band’s Sergio Pizzorno.
It is available for pre-sale online at www.lcfcdirect.com now and will launch at the club’s City Fanstore at King Power stadium from mid-June.
The range includes track jackets, slogan tees and retro football shorts, all including the LCFC crest and Kasabian logos as well as incorporating the dates both the Foxes and the band were formed.
Kasabian’s Sergio commented: “It has been a true honour for us to design a range for the mighty LCFC clothes that can be worn on the terraces or in the mosh pit.”
Head of retail at Leicester City Football Club, Matt Payne said of the collaboration: “At Leicester City Football Club we are always looking to launch innovative ranges and work with iconic brands and names; this collaboration with Kasabian definitely achieves this. We are really excited for the launch in June, and we cannot wait for our supporters’ reaction.”
MD of Bravado UK, David Boyne continued: “Kasabian have a deep personal connection and history with Leicester City, culminating in last summer’s triumphant shows at King Power stadium.
“Kasabian for LCFC is an exciting project for Bravado to help bring to life, and the perfect opportunity to create a bespoke and distinctive clothing collection together.
“We are excited for fans of the band and team to see the collection and to collaborate again on future collections.”