This ad will be closed automatically in X seconds.

Let’s Replay teams with Pringles brand for new novelty game

Let’s Replay has launched a new novelty game starring the Pringles brand, having come on board as a licensee late in 2024.

The new Pringles Party Pong, based on the classic Beer Pong game, was launched at Top Drawer in January and will be available in stores in late 2025.

The deal was secured by Pink Key Licensing.

The game is classic Pong with multiple Pringles pots to aim at, but with addition of forfeit cards for the losers and game play using Pringles ‘chips’ as the currency. With lots of retail interest already, this will be just the first of a number of party games developed to appeal to Pringles lovers everywhere.

“Pringles Pong has been a huge hit on social media for many years and we are delighted to have an ‘official’ version going into retail,” commented Richard Pink, md at Pink Key Licensing. “We can’t wait to see what Let’s Replay come up with next.”

Yasmin Lovatt, founder of Let’s Replay, continued: “We’re really excited to launch the first of a few games in our Pringles range. With Pringles being a classic essential party snack, the concept of these games really ties together the social aspect behind the brand. With a family friendly spin on Beer Pong, the game allows everyone to join in with hilarious forfeit challenges and an added concept of ‘Pringles chips’ and ‘Pring-Pong balls’. We’re certain that this will be a viral success and can’t wait to see it on shelves.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
Smileyadidas500x500
 
The Smiley Company and adidas are uniting for the first time, collaborating on new collections of apparel and accessories....
AnyaPeanutsHK500x500
 
Having been a big hit during its time in London last year, the Anya Hindmarch x Peanuts Stationery Store has made the trip over to Hong Kong for a limited time....
AutumnFair500x500
 
Autumn Fair will take place 6-9 September 2026, while Glee will run from 8-10 September 2026....
JalilRahmanOK500x500
 
The Orla Kiely brand has welcomed a former director of brand partnerships and licensing at Liberty, Jalil Rahman, to the role of chief commercial officer....
FunkoNBA500x500
 
The pop culture specialist has teamed up with the NBA to launch a new option for customising Pop! Yourself, allowing fans to create a vinyl figure of themselves or a loved one with any of the official logos of all 30 NBA teams....
MPHotelChocolat500x500
 
Sports nutrition brand, Myprotein has once again teamed up with luxury chocolatier, Hotel Chocolat, to launch a caramel pecan flavoured variation of the popular double-dough brownie....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.