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“Licences are a fundamental part of Spring Fair”

We chat to the show’s Alison Graham about the growth of licensed product across all areas.

For Spring Fair, the growth in the licensing industry is certainly reflected in what is being showcased at Birmingham’s NEC from February 3-7.

“The impact of licensed products is telling in all show sectors,” said the fair’s licensing specialist, Alison Graham. “In contemporary gift and living for example, licence-led gifts are the biggest growth area. And Children’s Gifts and Party are expecting lots of new licences in 2019. Superheroes and celebrity continue to be huge trends in licensing and they will both be showcased heavily by our exhibitors. We are also seeing licensed products take hold in our show sectors of Home, and Fashion, Jewellery and Luggage, too.”

Spring Fair’s new theatre and workshop spaces this year are likely to be another placed licensed products will be talked about, while all relevant exhibitors will have tagged themselves as offering licensed products on the fair’s app, so that retailers will easily be able to track them down.

Alison continued: “Our goal is to facilitate and increase the deals being done on licensed products at Spring Fair, across all our show sectors. It’s a huge market and licensed products continue to grow in popularity, so it will always be a fundamental part of the Spring Fair marketplace.

“As retailers continue to find new ways to diversify, licensed products represent a potential new revenue stream, too. There’s a need to refresh and reinvent product ranges currently, and licensed products enable retailers to make big plays and deliver increased revenues, too.”

This feature is part of an in-depth look at the key spring trade fairs – across toys and gifts – in the spring 2019 edition of Licensing Source Book. To read the full feature, simply click on this link.

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