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Licensed names feature in new Selfridges pre-loved toy pop-up

Selfridges has teamed up with London-based charity, The TOY Project to offer a pre-loved toy pop-up this Christmas.

Open until 23 December as part of the Project Earth RESELLFRIDGES resale platform, the pop-up can be found in the store’s toy department on four and features a curation of pre-loved and unique toys.

The edit of toys includes recycled puzzles, games, toy figures and mixed bags of smaller pre-loved toys which can be used for children’s parties, alongside a collection of vintage toys and collectables.

Selfridges customers will be invited to donate toys at the pop-up in the run up to Christmas, to prevent waste over the festive period. Donations can be made every weekend up to 18 December.

The toys will either be sold back through the Selfridges pop-up or the TOY Project’s north London store or given a second life and donated to children through the charity. Profits raised from The TOY Project are used to fund workshops and projects such as toy and book libraries and community events.

“Recycling toys helps fund the TOY Project’s work but importantly it also reduces the number of unwanted toys that end up in landfill and in our oceans,” commented Jane Garfield, founder of The TOY Project. “We are so excited to be partnering with Selfridges and to be bringing the much-loved TOY Project shopping experience to Oxford Street.”

Martyn Stroud, director of home, technology and kidswear at Selfridges, added: “We’re excited to bring our resale platform to toys for the first time with a unique curation of pre-loved toys and games that make the perfect Christmas gift.

“Our partnership with The TOY Project is good for both planet and people, helping to combat waste over the festive period alongside supporting the charity’s fantastic work in local communities.”

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