A number of well known licensed names were among the winners at the Progressive Preschool Awards 2024 yesterday (12 November).
Held at the Royal Lancaster London and hosted by Glenn Moore, some 400 guests gathered to celebrate and recognise achievements in the preschool and nursery product and retail sector over the past 12 months.
Aykroyds was among the list of winners, picking up Best Preschool Apparel Range for its The Gruffalo and Friends x Team GB SS24 collection for Asda (pictured).
Other winners included Hasbro which won Best Retailer Initiative for Peppa Pig x Natural History Museum for F&F at Tesco, while Acamar was victorious in The Marketing Award category for its Bing’s Nature Explorers x WWT campaign.
VTech collected the trophy for Best Licensed Toy Range for Shake It Bluey; Farshore HarperCollins won Best Preschool Publishing Range for its CoComelon Publishing Range; and Rainbow Designs was awarded Best Infant Development Range for its Disney Baby The Lion King collection.
Disney also took home the What Parents Love Award, the consumer award in collaboration with The Insights Family.
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