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Licensed names starring in ‘Middle of Lidl’

PAW Patrol, LEGO, Teletubbies, Peanuts, My Little Pony among brands on offer across toys and apparel at retailer.

A number of licensed brands have returned to the ‘middle of Lidl’ this week as the retailer turned its attention to children’s toys and apparel.

From last week (May 28), the retailer has been promoting a number of lines designed to help keep children entertained indoors in the prestigious section in-store, as well as online.

Licensed toys and creative play items include brands such as PAW Patrol, Teletubbies, LEGO, Hatchimals and Toy Story.

Meanwhile, a range of kids’ character rugs include Barbie, Fireman Sam, PAW Patrol and Frozen.

Short pyjamas for infants and older children are also on offer covering such brands as My Little Pony, Marvel Avengers, Spirit Riding Free, Peanuts, Star Wars, Teletubbies, Jurassic World and Frozen.

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