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“Licensed products have proved resilient”

Dreamtex’s Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending.

With inflation now at over 10%, energy costs and food bills sky rocketing, the cost of living crisis is intensifying.

LicensingSource.net asked a selection of licensees what impact this is likely to have on the licensing industry, as well as what positives the sector has in its favour in the run up to Q4.

Today: Anthony Duckworth, md, Dreamtex.

“In the short-term the negative press headlines have certainly had an impact on sales in Q2. Internet sales have seen a slight reduction although we have seen an increase in more traditional channels of distribution.

Through the several recessions that we have seen, licensed products have proved resilient as pester power is still strong in the decision making process of the consumer. The appetite for new TV and characters on various platforms has never been stronger. Therefore, there is wider opportunity across the licensing industry to maximise consumer spending. Inflation will undoubtably have an impact, at least for the next 12 months or so, but as retail prices stabilise, good licensed product will still sell.

Q3 and Q4 are, of course, the busiest time for our range of licensed product and we feel confident that the ranges we have here at Dreamtex for example the England FA and preschool licences, such as Bluey, will see very good sell through this festive season. As we look ahead to 2023 we are seeing base costs stabilising which hopefully will make forecasting somewhat easier than 2022 and we’re excited for the prospects ahead.”

This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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