This ad will be closed automatically in X seconds.

Licensees get on board with emoji brand

Global Merchandising Services reveals first batch of partners for hotly tipped brand.

The licensing programme for the emoji brand is stepping up a gear, with Global Merchandising Services revealing the first licensees to sign up.

The agent has secured deals across a variety of categories as it looks to take advantage of the huge audience for the brand – over six billion emojis are sent every day.

Cooneen/Misirli (nightwear, underwear, socks), Ravensburger (puzzles), Dreamtex (bedding and homewares), Danilo (calendars), International Greetings (stationery), Gemma (greeting cards and wrap), Finsbury Foods (celebration cake) and ECell Global (phone cases) are all on board.

EMOJI MISIRLI

Gabbi Langdorf from Global Merchandising Services, told The Source: “We have a fantastic group of licensees on board for the official emoji® brand, and they are working quickly to release the first official products into retail from spring this year.

“We are also talking to partners for apparel, gifting, publishing and promotional opportunities to build a comprehensive licensing and retail progamme, which will help meet the strong consumer demand for the property.”

Emojibed500x500

Gabbi continued: “Emoji has become an integral part of how we communicate, with over 6 billion emojis sent every day. It is instantly recognised by all ages and its growing influence in popular culture, along with the sheer wealth of assets we have available for licensees, ensures that the emoji® brand has the foundations in place to become an evergreen licence in the UK.”

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.