Penguin Ventures confirms key UK licensing and promotional partners for Sony Pictures film.
Penguin Ventures and Sony Pictures Consumer Products have confirmed the lead UK licensing partners for Peter Rabbit 2.
The new movie from Sony Pictures will see the return of Peter, his sisters Flopsy, Mopsy and Cotton-Tail and cousin Benjamin as they embark on a new high-energy adventure.
The first Peter Rabbit movie grossed over £268 million at the global box office in 2018.
Rainbow Designs is confirmed as plush licensing partner and will be releasing a series of plush including additional characters that feature in the new movie, while Whitehouse Leisure will be producing a range of leisure plush.
World of Confections is confirmed for sweets, while Solent has been signed for personal care which will include tissues and a dental range.
Lead publishing partner Puffin (part of PRH Children’s) will launch a range of tie in book formats; Phidal will be renewing its licence for the popular Busy Book format; and Redan will be producing a one shot magazine.
For apparel, Aykroyds & Sons and TDP Textiles will be producing nightwear for children and adults and swimwear plus underwear for children; TV Mania will be launching a range of children’s daywear; and Smiffys will be creating a series of dress up options. Dinoski will be launching a ski suit and thermal wear. Finally, DNC will produce a range of homewares.
In addition, Penguin Ventures and Sony Pictures UK will be collaborating with Cadbury for a second time to launch a licensing campaign and unmissable in-store activations in key accounts across the UK to support the launch of Peter Rabbit 2. Last year saw a series of high-profile promotional partnerships launch in support of the first movie, and the second movie will follow suit, with more to be announced soon.
Penguin Ventures has also appointed global licensing agents in Australia and New Zealand and Japan. Haven has recently signed Jasnor for plush and Showtime for mall events in Australia and New Zealand.
“There’s a huge sense of excitement surrounding Peter Rabbit 2 following the success of the first movie and the reaction from retailers and licensees has been incredibly positive,” said Lindsay Pearl, softlines category manager at Penguin Ventures. “We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at BLE and meeting new licensees for Peter Rabbit 2.”