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LicenseWorks secures new partnership for Thomson in India

Consumer electronics brand, Thomson has launched small home appliances in India in partnership with leading retailer, Flipkart.

The collaboration was secured by LicenseWorks.

As part of the launch, Thomson will introduce a wide range of appliances across the kitchen appliances segment (juice mixers, sandwich maker, electric cooker), seasonal appliances (geysers, room heaters) and other home appliances (dry and steam irons) and more on Flipkart.

The new product categories will make superior quality appliances available at affordable prices and bring Thomson’s French touch to Indian kitchens.

“Thomson has an important focus on India; we would like to bring quality products that bring the best experience and ease of use to customers,” commented Sébastien Crombez, Thomson’s representative. “In this endeavour, we feel small home appliances play a major role in making our lives easier and convenient. Our foray into this segment will enable us to cater to the evolving preference of the Indian consumers with products that embodies the brand’s French touch while making them accessible and affordable.

“We are delighted to partner with Flipkart in this endeavour to bring the latest products that deliver superior performances to customers across the country.”

Pranav Anand, managing partner at LicenseWorks, added: “We are happy to welcome Flipkart as a strategic partner for Thomson. Their expertise in the space of home appliances makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”

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