A new chapter has begun for licensing agency J&M Brands, with it revealing a rebrand to MPower Brands.
“We’re thrilled to share this significant milestone in our journey,” commented Monique Beck, founder and ceo at MPower Brands. “Why the change? Because we’re evolving – just like the incredible brands we represent. Over the years, we’ve learned that success is about more than building brands; it’s about empowering them to thrive, connect and inspire. Because empowering brands means empowering dreams.”
With the new identity, the company is ‘renewing its commitment’ to empower brands to ‘thrive in a changing world’.
Monique added that the company’s “dedication to excellence, our passion for iconic brands and our belief in the power of collaboration” would stay the same with the rebrand.
“MPower Brands empowers iconic brands like Sesame Street, Hello Kitty, The Smurfs and others because we believe that some brands transcend commerce,” she continued. “They become part of our shared culture, shaping childhoods, inspiring creativity and connecting generations. They are more than just logos or characters; they are storytellers, educators and symbols of joy.”
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