Roy Lowe & Sons’ Martin Lowe on making sure licences keep getting key shelf space.
The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.
The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.
Today: Martin Lowe, md, Roy Lowe & Sons
“In today’s climate, we all need to ensure that we lead the goose that lays the golden egg to market and not the slaughter house. As more retailers hit financial issues and bankruptcy, the ones left are all looking for maximum margin.
This is a key time for licensors to drive licensing sales forward, not make it easier for retailers to fill their space with generic product on higher margins with a lower selling value. This seems the biggest challenge for licensing as a category [to ensure it] keeps retail space and does not lose out to generic product with its easier retail margin.”
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