This ad will be closed automatically in X seconds.

Licensing drive ramps up for preschool brand, Sunny Bunnies

Media I.M has revealed a number of new licensing deals in the UK and Russia for its preschool IP, Sunny Bunnies.

In the UK, nightwear, underwear and sock licensee Misirli is on board, signing a new deal to supply retailers with a range of Sunny Bunnies products. In addition, Poetic Brands has been secured as an apparel partner, working on collections across daywear, outerwear, accessories and ‘puddle wear’.

Across to Russia, and deals have been closed with two of the country’s largest L&M players – AST Publishing will produce activity, sticker, colouring, board and novelty books, while Origami will deliver Sunny Bunnies-themed puzzles, games and craft sets.

The deals follow on from the agreement with Russia’s 0+ Media in September 2020. The company specialises in building children’s content and consumer products across multiple licensing and retail outlets, live events and gaming, TV and VOD platforms. Under the three-year deal, 0+ Media secured the L&M rights for Sunny Bunnies across all the main categories of consumer products.

Two renewal deals have also been agreed with Redan Publishing, which features Sunny Bunnies in its Fun to Learn Favourites and Fun to Learn Friends magazines, and Crackboom/Chouette Publishing for new activity books in French and English for North America, France and the UK.

“We are so thrilled that Sunny Bunnies is picking up considerable licensing interest, culminating in the signing of these significant apparel deals and the renewal of publishing deals in the UK,” commented Gavin Metcalfe, brand licensing director at Media I.M. “Anyone in the licensing business knows that deals of this nature don’t happen unless robust due diligence has been carried out, so we in a very good place to build and expand the licensing programme into additional categories and territories in the very near future.”

Gavin continued: “The vast Russian region, meanwhile, is an incredibly exciting market, and one that is expanding rapidly in terms of consumer products. The deal last year with 0+ Media started Sunny Bunnies on their Russian L&M journey and we’re excited to be building on that with these two latest deals.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The dedicated website is open until 3 June, so there is still time to place your bids on a wide range of experiences, products and one of a kind memorabilia....
BBC Studios has signed a number of new licensing deals for hit preschool brand Hey Duggee, covering the UK and EMEA....
Including Natural History Museum appointing TSBA as its new international licensing agent and BLE closing applications for its popular Retail Mentoring Programme....
Lines from the Supacult range will be unveiled in the Products of Change Business Lounge during Licensing Expo....
The overall licensing industry has grown by 7.75% since 2019, according to Licensing International's seventh annual Global Licensing Industry Study....
"This is an exciting next step in our relationship with Mattel as we broaden our representation of their much-loved brands.”...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.