More than 800 brands on the showfloor, while attendance increased 42% from prior year.
Licensing Expo China has revealed initial findings from the 2019 event, with the show growing considerably in its third consecutive year.
There were more than 800 brands on the show floor, while the Expo – which took place from July 24-26 at Shanghai’s National Exhibition and Convention Center – achieved more than 58% year over year growth.
Attendance increased 42% from 2018, with over 20,000 industry professionals attending the event.
In addition, the Children Baby Maternity Expo – which ran alongside Licensing Expo China – attracted an additional 34,500+.
The China Licensing Conference drew over 500 attendees the day before the Expo began, with the event holding sessions in English and Mandarin, discussing the recent developments and trends in China and the Pan Pacific region.
Notably, and mirroring global trends, the conference specifically focused on licensing’s emerging presence in digital content and gaming IP and esports, among others.
The China Licensing Awards also took place during the event, with strong representation from Asian, European and US brands.
“As a first-time exhibitor, the expo was a fantastic opportunity for us to get to know the dynamic Chinese market better and meet with major partners in the business,” said Valerie Rolandez-Barrios, vp IP licensing and partnerships at Studiocanal. “We were focused on finding a local agent to represent our brands in China and also more widely in Asia.
“Over the course of the Expo, we held productive meetings and met new contacts. We are quite proud of having been one of the first French licensing companies to participate.”
Licensing Expo China will return to Shanghai’s National Exhibition and Convention Center from July 15-17, 2020.