Licensing Expo has officially opened the event planner for this May’s show, with the platform featuring enhanced digital tools and networking opportunities.
The enhanced digital platform boasts new features for discovery, making it easier than ever before for customers to search for specific brands and intellectual property to find companies and individuals to book meetings, creating the most return for on-site experience.
In the platform, visitors and exhibitors gain immediate access to the exhibitor directory and can start booking meetings before schedules fill up. Over 5,000 brands will be represented including Amazon, Warner Bros. Discovery, Bandai Namco, BBC Studios, CAA, Crayola, Crunchyroll, Hasbro, Jazwares, LEGO, Minecraft, Moonbug, NASCAR, Paramount, Pokémon, Riot Games, Sanrio, SEGA and Sony Pictures, with additional exhibitors confirming each week.
Participants can also purchase Opening Night Party tickets directly through the platform, as well as add seminars and keynotes directly to personal calendars.
“The Event Planner is a critical tool in how Licensing Expo facilitates connections and drive value for our attendees and exhibitors,” commented Ella Haynes, event director, Global Licensing Group at Informa Markets. “With smarter matchmaking, immersive digital brand experiences and real-time analytics, we are revolutionising the way the licensing industry networks and does business. Our goal is to make every interaction at Licensing Expo more meaningful, productive and impactful. These enhancements ensure that Licensing Expo remains the premier destination for licensing professionals worldwide with strategic planning resources available for all.”
At Licensing Expo 2024, the platform facilitated over 8,500 meetings, marking a 24% increase from the previous year.
Licensing Expo 2025 (which is sponsored by Licensing International) takes place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas. For further details and to register, simply click on this link.
