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Licensing Expo to welcome host of newcomers as show turns 40

MGM Studios, Minecraft, BuzzFeed, America Honda Motor Co among those making their debut.

Licensing Expo is set to welcome a diverse roster of new exhibitors as the show gears up to celebrate its 40th anniversary this year.

Taking place from May 19-21 at the Mandalay Bay Convention Center in Las Vegas, the show will host almost 3,000 new brands not yet seen at Licensing Expo. In addition, more than 5,000 returning brands will further provide attendees with the most robust brand catalogue to date.

New exhibitors at Licensing Expo 2020 will include American Honda Motor Co., BuzzFeed, Cartoon Saloon Brand Development, Easyriders, Mad Engine, Killer Mercg, MGM Studios, Minecraft, Stride Rite, The Collegiate Licensing Company and United Talent Agency among others.

“As a manufacturer that serves global brands and delivers to thousands of retailers worldwide, we are constantly looking ahead of consumer purchasing trends to ensure our merchandise is fresh and engaging,” said Danish Gajiani, ceo of Mad Engine. “We are excited to exhibit at Licensing Expo for the first time and look forward to building key partnerships that will evolve our product-line in step with shifting retail trends.”

Eric Karp, svp, global brand licensing at BuzzFeed, added: “After launching the Tasty publishing and housewares lines in 2018, we’ve diversified our product offering across a full suite of fast-moving consumer goods, while bringing other BuzzFeed brands to retail like Goodful, Bring Me and Nifty. Brand licensing has become an important and impactful aspect of our business strategy to engage a broader audience and diversify our revenue.

“We’re looking forward to returning to the premier event for this market, Licensing Expo, to showcase BuzzFeed’s brands and to open up new opportunities to extend them into real life for consumers.”

You can register for the show by clicking on this link.

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