Fourth annual charity ride takes place on Sunday May 17 through Nevada’s Red Rock Canyon National Conservation Area.
The fourth annual Licensing International charity bike ride is due to kick off Licensing Week in May – and there’s still time for interested parties to sign up.
Due to take place on Sunday May 17, there is a 28-mile and a 15-mile option, which sees participants ride through Nevada’s Red Rock Canyon National Conservation Area.
Last year, 50 licensing industry executives took on the challenge, helping to raise more than $8,000 for the Children’s Brain Tumor Foundation.
The ride is open to anyone, with the first half being described as ‘relatively easy’ before a more challenging second half. Riders will be accompanied by support staff and a support vehicle.
If you’re not attending Licensing Expo – or are unable to join the team for the ride – you can still offer support with a sponsored donation to one of the riders.