The industry’s trade body, Licensing International has issued a statement on the crisis in Ukraine, underlining its concern for colleagues and their loved ones in the country, as well as the wellbeing of community members in adjoining countries affected by the crisis.
In the statement, president Maura Regan also highlighted the companies within the licensing industry which have leapt into action to support those forced to flee their homes in the region.
“Licensing International stands with the people of Ukraine. The Russian government’s invasion of the region, which is not supported by many individuals and organisations in Russia, is a violation of international law and a humanitarian crisis,” Maura began.
“Our focus at this time is on the health and safety of colleagues and their loved ones in Ukraine. Licensing International is equally concerned about the wellbeing of community members in adjoining countries affected by this crisis.
“The licensing industry is a tight-knit community, and many companies have already leapt into action to support those forced to flee their homes in the region. The Toy Foundation is partnering with Alan Hassenfeld and the Hassenfeld Family Initiatives to donate $1 million to relief efforts; Mattel is partnering with Save The Children to match all employee donations; Ubisoft is setting up alternative housing for Ukrainian employees and their families, and made a donation of €200,000 to the Ukrainian Red Cross and Save The Children; Tycoon Enterprises is supporting the Cadena Foundation as it sends a team to the border of Ukraine to provide medical and psychosocial assistance to children and adolescents; Spin Master is making a $100,000 donation split between The Red Cross and UNICEF, and launching a matching campaign for employee donations; and Hot Topic is teaming up with World Central Kitchen to provide food to those in crisis.”
The statement also highlighted a number of organisations which are asking for assistance, for Licensing International members looking to lend support to those most at risk in Ukraine.
These include UNICEF, Save the Children, Delivering Good – which brings together retailers, manufacturers and individuals to provide necessary product (including apparel and school supplies) to families affected by poverty and disaster – and Committee to Protect Journalists, which promotes press freedom globally.