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Licensing International unveils Small Business Global Grants Fund

Fund is designed to help small business employers in the brand licensing sector that are struggling during the COVID-19 pandemic.

Industry trade body, Licensing International has launched the Small Business Global Grants Fund, designed to help small business employers in the brand licensing sector which are struggling due to the COVID-19 pandemic.

With 59% of Licensing International’s membership made up of small businesses, the trade body recognises that they are the foundation of communities and the economy.

The new Licensing International Small Business Global Grants Fund will provide $5,000 grants (in local currency) to as many small employers internationally as possible to create and maintain safe, healthy and sustainable work environments in response to the global pandemic.

The grants programme is being funded by donations made to Licensing International’s foundation (operating under the name LIMA Foundation).

Companies wishing to contribute to the cause can do so in two ways:

  • By purchasing an ad in the programme for the 2020 Licensing International Excellence Awards (which is taking place virtually on August 13). The event is free to attend, and in addition to offering the opportunity to celebrate the year’s honorees, all proceeds from the programme ads will go toward the Global Grants fund.
  • Make a direct donation to the Global Grants fund of any amount.

“If recent events have taught us anything, it’s how absolutely vital community is,” said Maura Regan, president of Licensing International. “The central idea behind the Licensing International Small Business Global Grants fund is industry supporting industry.

“Our hope is that these supplemental funds will give businesses in need a boost to get through the next days and weeks so that the licensing community as a whole emerges from this global crisis stronger and even more united.”

Funds will be available to small businesses in the brand licensing industry that employ between three and 20 people and have been harmed financially by the COVID-19 pandemic. Applicants will be asked to submit a short narrative explaining the impact of COVID-19 on their business and the steps they have taken – or plan to take – to mitigate that impact, as well as financial statements from 2019 and the corresponding months in 2020 that show year-over-year impact on your business.

Applications for grants are being accepted at

The deadline to apply is September 15, 2020.

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