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Licensing momentum builds for The Lionesses

Growing interest in women’s football now being reflected in licensing arena.

It’s been a busy summer for The FA’s promising development teams and the Women’s Senior England team on the pitch.

The U20’s returned as World Champions and Toulon Tournament Champions, the England U19’s followed winning the European U19 Championship trophy. Add in European Championship runners-up medals acquired by the U17s and a narrow miss out of a final spot for the U21’s as they lost on penalties to Germany, the future is looking good.

The Women’s senior team, The Lionesses, emulated the successful summer returning as semi-finalists of the Women’s UEFA Euro tournament this summer.

However, it’s not just on the pitch the success of the Lionesses have been felt.

Pop band Little Mix teamed up with The FA to launch the ‘Salute’ Campaign, calling on the nation to support the England women’s football.

In addition, The FA soon announced a three-year partnership with Disney, encouraging greater participation of girls within the sport.

The growing interest in the women’s game is now being reflected in licensing.

Panini leads the way with its Women’s UEFA Euro sticker collection. Brand Co has developed specific Lioness-designed women’s apparel ranges that were sold exclusively on the Englandstore.com.

In addition, the gamers among us will have had the opportunity to continue to play as the Lionesses featured across the other federations in EA Sports FIFA 17.

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