This ad will be closed automatically in X seconds.

Licensing ramps up for The Next Step after BAFTA win

Merchandise drive continues to gain momentum in UK, Canada and Australia.

Brands With Influence is building on the momentum behind The Next Step brand following its BAFTA win, with a series of new products rolling out.

For the second year in a row, The Next Step picked up the BAFTA Kid’s Vote in the TV category at the ceremony earlier this month.

Its Wild Rhythm Tour has also been a success, making stops in the UK, Ireland, Spain, Portugal, Australia and New Zealand this year.

In terms of merchandise, in Australia, licensing agents BWI and Haven have tapped apparel licensee Caprice which has developed a range of athleisure wear and accessories for a March 2017 launch at local retailer Big W.

Back in the UK, and BWI has a range of merchandise rolling out in time for Christmas. These include activity books from Igloo Books, calendars from Danilo and apparel from TVM Fashion Lab in Sainsbury’s.

In addition, the second issue of the Girls Love The Next Step magazine from Signature Publishing will arrive in December.

“As The Next Step fan base continues to grow, we are delighted to expand the licensed merchandise offerings, particularly when the offerings developed in partnership with our agents at BWI continue to capture the essence of the brand so perfectly,” commented Terri DiPaolo, president of Boat Rocker Brands, which owns The Next Step format.

The show ranks first in its time slot among all multi-channel broadcasters in the UK and wins its time slot against all competition (including terrestrial) for Children 4-15. The series averages 281,200 viewers and outperforms CBBC’s slot average share by 136% and its access prime time average share by 273%.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.