Licensed products will be “crucial” driver of buyer interest, says event’s Yvette Marshall.
Yvette Marshall, play and tech account manager at Spring Fair, is expecting licensed products to be a “crucial” driver of buyer interest in the toy and children’s gift areas in particular.
“With the latest film and television releases a core influencer on consumer spending, buyers can ill-afford to miss out on those all-important profit-driving product tie-ins,” she explained.
The home and gift retail sourcing destination – which this year runs from February 2-6 at Birmingham’s NEC – also has one of Europe’s largest ranges of licensed products, Yvette offered.
“Simply, Spring Fair is the most effective way to engage with the biggest group of influential decision makers in the UK and European retail markets. With 50,000 visitors coming through the NEC’s doors for the show, it’s an amazing opportunity to generate leads and sales.”
Yvette continued: “We attract such a diverse range of visitors, too – it’s one of the few shows that can entice everyone from high street buyers, indie owners and manufacturers to designers, creators, interior specifiers and product specialists.”
When it comes to the show’s market insights stream, and specifically for the licensed product community, the Design & Source stage will be welcoming a licensing and product development consultant to talk about how licensed products can complement your own product and brand.
“We want to give visitors the opportunity to tap into those key 2020 trends,” Yvette expands. “Helping buyers drive profit through licensed lines is one of our key aims. Given the success we enjoyed in this area with the Autumn Fair re-edit, we’re excited to hear visitors’ reactions to the new overhaul of the Spring Fair show floor and expanded new lines exhibitors will be offering.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
