Licensing U programme unveiled for Brand Licensing Europe

Licensing International and Brand Licensing Europe are launching an all-new re-imagined programme for Licensing U 2022.

The programme will feature both pre-show and at-show content to educate anyone new to licensing with everything they need to know about the $300bn licensing industry, and will include a series of online content, an orientation tour of BLE, in-person networking and mentoring.

“This new Licensing U programme will deliver expert-led education and act as a platform for much-needed conversations,” commented Maura Regan, president of Licensing International. “For those at the beginning of their licensing journey, we will provide the tools and contacts to support you.

“And, in the lead-up to BLE, Licensing U will provide industry professionals with all of the information they need as they prepare for the show, as well as create opportunities for them to put those new skills into action through extended networking and mentoring opportunities at the event.”

Anna Knight, svp of licensing at Informa Markets, continued: “We’ve carried out extensive research into the needs of licensing professionals who are new to the industry and/or new to BLE.

“We found a real desire for education in the run up to BLE, as well as access to even more networking opportunities while they are at the event. We’ve reviewed the Licensing U offering in partnership with Licensing International to accommodate both of these needs and to curate a programme that will help newcomers succeed in licensing and get the most from BLE.”

Ahead of BLE

The new Licensing U programme will include six pre-show online sessions (each supported with complementary downloadable materials) to arm attendees with the practical information they need before arriving at BLE, with highlights including:

  • Licensing 101: The Basics of Licensing
  • The Legal & Financials of Licensing: What You Need to Know
  • Style Guides: How to Present Your Brand to the Market & Understand Trends
  • A Global Market Overview with Licensing International
  • Top Tips for a Successful Visit to BLE

 

Delegates will also receive access to Concierge Matchmaking for BLE to help them pre-book meetings with key exhibitors who are relevant to their business objectives.

At BLE

Once at the show, Licensing U participants are invited to join the new Orientation Sessions and Show Tours led by the BLE team from 9am on Tuesday 20 and Wednesday 21 September, starting in the License Global Theatre. They will also be welcome to take part in exclusive speed networking and mentoring sessions with industry experts and key players in licensing.

The 2022 Licensing U programme includes content worth in excess of £1,000, but passes are being made available at a special introductory rate of £350. And delegates buying before Friday 2 September can activate the Early Bird discounted rate of £245. Only 250 passes are available for the in-person elements of Licensing U and these passes are available on a first-come first-served basis.

Brand Licensing Europe runs from 20-22 September at London’s ExCeL. Visitor registration is open and can be completed via this link.

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