New entry and judging process, plus five new categories to be introduced.
LIMA has unveiled its 2019 International Licensing Awards programme, boasting a new online entry and revamped judging process as well as five new categories.
Last year, LIMA received 700 submissions – more than ever before – with a record 42% from outside the US. In 2019, the all-digital entry form aims to support that trend with even more entries from across the globe. The judging process has been moved completely online – eliminating New York travel requirements, allowing for a more globally diverse panel.
In addition, 2019 will introduce five new award categories, bringing the total to 24 categories, including the Community Choice Award which was introduced last year.
New to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards – Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.
“Celebrating licensing programmes that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry,” said Maura Regan, president of LIMA. “These seemingly small changes to the awards programme are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”
To enter the 2019 International Licensing Awards, please visit limalicensingawards.org. The deadline for entries is February 1, 2019. Winners will be honoured at a ceremony during the 2019 Licensing Expo in Las Vegas in June.
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