This ad will be closed automatically in X seconds.

LIMA unveils latest Kidz Global study

Trade body reveals kids’ favourite brands and characters across eight countries.

LIMA has taken the wraps off the latest Kidz Global Study, which highlights kids’ favourite brands and characters across eight countries.

The reports – available exclusively to LIMA members – cover Australia, China, France, Germany, Italy, Spain, the UK and the US.

Each report breaks down favourite brands by age, gender and category (including books, cartoons, celebrities, comics, fashion, movies, music, sports personalities and clubs, toys, TV shows and video games/apps).

As a small taster, in the UK for children aged 0-2 Peppa Pig is the most mentioned licence by a clear margin. For 3-6, PAW Patrol and Frozen lead the way, while for 7-9 it’s LEGO, closely followed by Harry Potter.

Once the 10-14 age group is reached, Nike has taken over from character brands. 

Interesting switches in the US report see Mickey Mouse, Barbie and Nike take the spoils in the respective age groups.

The BrandTrends report collects data four times a year, with all countries being surveyed in April and October.

From this month, the list of countries for which reports will be issued is increasing to 42, while the reports will also include responses for 15-25 year olds. Previously, data has only been reported for ages 0-2, 3-6, 7-9 and 10-14.

LIMA members can access the reports by heading to the official website.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
SMFatFace500x500
 
Collection includes hoodie and t-shirt with a space theme....
Calies19500x500
 
Deadline for entries into UK calendar and diary awards is Friday October 4....
NewKIlogo500x500
 
Launch into new market means company surveys 2,000+ children every week....
Ooksapp500x500
 
Suite of five apps and a new animated short series launches for property....
SPlogo500x500
 
Including CPLG expanding its agreement with Sony Pictures Consumer Products....
SeanClarke500x500
 
Sean has headed studio's international rights and marketing department for over a decade....
Get the latest news sent to your inbox
Subscribe to our daily newsletter